Brand: Calm App
Platforms: Instagram and TikTok

I created platform-specific social media posts to promote the Calm App video, applying best practices for Instagram and TikTok. Content was designed to resonate with college students and young professionals by focusing on relatable stress points and emotional connection.

I adapted tone, caption structure, and content strategy for each platform to maximize engagement and shareability. I also identified key performance metrics, including engagement rate, views, shares, and audience behavior, to evaluate campaign effectiveness. This project demonstrates my ability to create strategic, platform-optimized social media content.