Company: SkillsPark
Audience: Career changers

I adapted the original SkillsPark newsletter to target career changers, requiring a shift in tone, messaging, and audience priorities. The content focused on career transition challenges, positioning SkillsPark’s resume templates as tools to support a successful career change.

I adjusted messaging to reflect the audience’s different motivations, concerns, and goals while maintaining consistent brand identity. This project demonstrates my ability to strategically adapt content for different audiences.